"We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. […] Man’s desires must overshadow his needs."

-

Lehman Bros’ Paul Mazur ca.1930, in The Century of the Self, a fascinating look at how consumer culture got its start.

(↬ this isn’t happiness)

Insatiable thirst is the best, amirite?! (via moneyisnotimportant)

(via moneyisnotimportant)

Source: explore-blog
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